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PB Weekly 8/1/2025: Dinks, Deals, & PPA

What an action-packed week it's been for pickleball! From major corporate partnerships to a huge championship event for our seasoned players, the sport is firing on all cylinders. Here's your weekly rundown of the top 5 stories that have us talking:

Shop at: QuirkyPickle.store.

1️⃣ Life Time Pickleball Named Official Ball of PPA Tour! 🚀

Huge news for the PPA Tour and the sport! Life Time, a major player in the wellness and athletic club space, has announced that its newly engineered LT Pro 48 Pickleball will be the exclusive ball of the Carvana PPA Tour. This partnership, which follows positive feedback from pros, highlights a major collaboration between a fitness brand and a professional tour. The new ball, designed for durability and a consistent bounce, is set to make its official debut at the upcoming PPA tournament in Bristol, Tennessee.

2️⃣ National Senior Games Showcases the Heart of Pickleball! ❤️

The 2025 National Senior Games are in full swing in Des Moines, Iowa, and the pickleball competition is the highlight! From July 26th to August 1st, hundreds of senior athletes, some in their 80s and 90s, have been competing in various age divisions. This event is a powerful reminder of pickleball's incredible accessibility and community spirit, showcasing the passion and skill of players who have been instrumental in the sport's growth. The courts at the Iowa Events Center and Dinks Pickleball have been buzzing with energy!

3️⃣ MLP St. Louis Delivers a Historic Upset! 🤯

The Major League Pickleball (MLP) event in St. Louis was a wild ride! While MLP St. Louis kicked off last week, the tournament's biggest news came as the undefeated Dallas Flash were finally dethroned! The St. Louis Shock, playing with the home-court advantage, pulled off a stunning upset, ending the Dallas Flash's incredible win streak. The thrilling match was a testament to the unpredictable nature of team pickleball and proved that no team is unbeatable.

4️⃣ New Research Shows Pickleball Players Are Younger Than You Think! 📊

The APP (Association of Pickleball Players) has released new research with some eye-opening stats. The report found that nearly 50 million adult Americans have played pickleball in the last year, and the average age of a pickleball player has dropped to just under 35 years old! This data shatters the stereotype of pickleball being solely for retirees and confirms the sport's massive appeal to a younger, more active demographic. The game is getting younger, faster, and more exciting!

5️⃣ The PPA Bristol Open is Next on the Calendar! 🗓️

Looking ahead, the PPA Tour is gearing up for its next major event: the Veolia Bristol Open in Bristol, Tennessee, from August 6th-10th. With the registration deadline for pros approaching on July 29th, the excitement is building. This tournament promises another week of top-tier competition, crucial rankings points, and, of course, the debut of the new official ball. Get ready for more pro pickleball action!

This week's news highlights the continued maturation of pickleball, from its professional leagues to its grassroots and demographic growth. It's a great time to be a dinker!

Tags: Pickleball News, PPA Tour, National Senior Games, MLP, APP Tour

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